Saturday June, 14
Panel Programming at Groover Labs
The conference will feature a series of thought-proving panels designed to explore key issues in the music industry. With discussions led by thought leaders and industry experts, these panels will cover critical topics like social change, mental health, and building community through music.
11:10 AM - 12:00 PM
At-the-Show Marketing
At almost any show you are a part of, whether you are playing on stage or an organization supporting the show, there will be a chunk of people in the room who are just hearing of you for the first time. This discussion will focus on how to engage and connect with live audiences using meaningful, non-invasive techniques.
Speakers
- Christian Hee (Z2 Entertainment)
- Keona Blocker (Rival Entertainment / Center Stage/The Loft/Vinyl)
- Ben Baker (Artist | Friendly Thievess)
Moderator
- Bobby Nicholas III (Marauder)
12:00 PM - 12:50 PM
Lunch at Groover Labs
1:00 PM - 1:50 PM
Local Marketing Methods
Your first fans are the ones in your own community. Find out how to get more people through the door—because your next show deserves more than just your inner circle in the front row.
Speakers
- David Safar (The Current / Minnesota Public Radio)
- Jamie Loeb (Nederlander Concerts)
- Mari Crisler (Midtopia / artist)
- Ryan Stevenson (The Cotillion / WAVE)
Moderator
- Ayisha Jaffer (NPR's Louisville Public Media)
2:00 PM - 2:40 PM
What Other People Want from You
You've got a tight set and full gas tank, so what are you missing to make the most of your next out-of-town appearance? New fans, tour partners, and talent scouts are all looking at so much more than just what happens on stage. Hear from those that book venues, festivals, and showcase events about what makes for a memorable show.
Speakers
- Camilla Grayson (The Masquerade)
- Mikey B. Rishwain (M for Montreal)
- Sarah Shandl (BreakOut West / White Tide Entertainment)
Moderator
- Rev. Moose (Marauder)
2:00 PM - 3:00 PM
Somewhere Festival Walking Tour
Explore the connections between music, art, and community interwoven throughout Somewhere — and the commitment to grassroots planning and local activation that make this festival truly unique.
Harvester Arts Visiting Artist and Somewhere Fest Director of Experience, Aaron Asis will lead a behind-the-scenes walking tour to learn more about the integrated vision for the festival and the collaborative spirit of its design to demonstrate the power of music and art to pave the way for building better communities and supporting positive social change in Wichita.
The tour will include sneak peeks into the festival music venues, art activation space, and performance zones — to share the creative tapestry that makes up the Somewhere Festival and the long term vision that is being created by the local creative community.
Meet inside the courtyard of Groover Labs.
Hosted by Aaron Asis
2:50 PM - 3:40 PM
Paradigm & Social Changes in Music
Change comes from within, and there are many people working in and creating music that are leading the charge and utilizing their platforms to make change happen. These speakers are leading by example, showing how to create more inclusive and supportive spaces within the music world and beyond.
Speakers
- Bill Taylor (The Phoenix)
- Colette Weintraub (Stand Together)
- Mat Hall (ShowUp)
- Talia Keys (artist)
Moderators
- Taylor Mims (Billboard)
3:50 PM - 4:40 PM
Home Growing a Music Community
If you’re making music, managing an artist, photographing bands, working at a venue, or going to shows, you’re a key player in your local music community. Learn how you and your neighbors can engage your community to build a thriving, self-sustaining scene that stands out on a national scale.
Speakers
- Element Everest-Blanks (Radio Milwaukee)
- Jessica Tomasin (Connect Beyond Festival / Jet Up Productions)
- Jessie Hartke (Midtopia)
- Varghese Chacko (Nightlife United)
Moderators
- Torin Andersen (KMUW)
Workshops at Somewhere Works
RSVP Only with Limited Capacity
1:10 PM - 2:00 PM (RSVP Only)
We’ll Loop It Live!
Established artists Elise Trouw and Talia Keys walk through the equipment and techniques they use to put together their live looping with opportunity for attendees to do it together.
Speakers
- Elise Trouw (artist)
- Talia Keys (artist)
2:20 PM - 3:10 PM (RSVP Only)
Getting PR Ready
To grow an audience, every artist needs to be able to talk about themselves and their music in a way that is engaging and authentic. Learn how to effectively tell your own story and sell yourself.
Speaker
- Jon Bleicher (Prospect PR)
3:30 PM - 4:20 PM (RSVP Only)
How to Route a Tour
It’s time to start bringing your music on the road, but where should you go… second? Get first-hand advice about mapping a tour route, and what goes into picking the right neighborhoods and venues to play.
Speaker
- Max Indiveri (artist / Midtopia)